How does the client wish to be perceived? What does the client want to achieve? Who are the audience members they want to reach? How should the new design fit in with existing marketing materials? How does the audience perceive the company or its products? Most important, where is the disconnect and how can it be fixed?

I work with a talented team of partners to help clients answer these pressing questions. While the questions may seem daunting to some, I look at them as pieces of an intriguing puzzle just waiting to be solved. My inherent desire to find the answers to the most nagging questions and to create order out of chaos was bolstered several years ago when I completed my doctorate in communications design. These studies helped to expand upon and solidify my existing philosophy that design needs to be intelligent, functional, and based on a solid understanding of the situation.

Research + Analysis services include:

Publications Audits
Review and analysis of all existing marketing materials for consistency of design and messaging

Website Analysis
Comprehensive analysis and scoring of current website based on visual design, content, information architecture, content, functionality, interactivity, and overall experience

Audience and Stakeholder Interviews
Audience and stakeholder interviews via telephone, email, or in-person

Focus Groups
Focus group planning and facilitation, as well as pre-meeting questionnaire development, execution, and assessment

Creative Brainstorming Sessions
Brainstorming sessions with internal and external stakeholder groups to review research results and encourage creative thinking and problem solving

Surveys/Questionnaires
Survey and questionnaire design and development (online or print)

Usability Tests
Usability test design and implementation to determine effectiveness or functionality of an application, marketing materials, or website

Competitor/Comparative Evaluations
Review of peer and competitor website, print materials, or brands to gain an understanding of best practices in the marketplace and opportunities for differentiators