Brand Development
Developing a brand for a new business or product, analyzing and revising a current brand, or extending an existing brand demands the ability to think broadly, but design with the finest attention to detail.
Jeanne Ivy Design specializes in the creation and maintence of brands. Whether a project requires placing a logo on a ping-pong ball or creating a twenty-foot exhibition to showcase a company's product, clients rely on the thoughtfulness, vision, and industry expertise that I bring to each and every project.
How does your audience perceive your brand? How do you want to be perceived? Is your public image sending a consistent message through your logo, tagline, stationery, website, and print materials? I work with clients and affiliate partners to answer these questions and help move their brands in the right direction.
I understand brand development and enjoy working with organizations to create, revise, and extend their brands so that they are clearly defined, memorable, and effective.
Brand Strategy + Development services include:
New Brand Development
- Competitor/comparative analysis
- Staff brainstorming sessions
- Focus groups and audience testing
- Name, tagline, and logo design and development
- Stationery design
- Website design
- Print + Publication design
- Environmental graphics
- Identity guideline manual development
Brand Revitalization
- Research and analysis of current audience perceptions
- Development of new brand elements: images, messages, logos, taglines
Brand Extension
I thoroughly enjoy working with existing logos to make brands come to life through the development of a comprehensive suite of identity pieces, including websites and print materials. |
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