Brand Development
Developing a brand for a new business or product, analyzing and revising a current brand, or extending an existing brand demands the ability to think broadly, but design with the finest attention to detail.
Whether a project requires placing a logo on a ping-pong ball or creating a twenty-foot exhibition to showcase a company's product, clients rely on the thoughtfulness, vision, and industry expertise that I bring to each and every project.
How does your audience perceive your brand? How do you want to be perceived? Is your public image sending a consistent message through your logo, tagline, stationery, website, and print materials? I work with clients to answer these questions and help move their brands in the right direction.
I understand brand development and enjoy working with organizations to create, revise, and extend their brands so that they are clearly defined, memorable, and effective.
Brand Strategy + Development services include:
New Brand Development
- Competitor/comparative analysis
- Staff brainstorming sessions
- Focus groups and audience testing
- Name, tagline, and logo design and development
- Stationery design
- Website design
- Print + Publication design
- Environmental graphics
- Identity guideline manual development
Brand Revitalization
- Research and analysis of current audience perceptions
- Development of new brand elements: images, messages, logos, taglines
Brand Extension
I thoroughly enjoy working with existing logos to make brands come to life through the development of a comprehensive suite of identity pieces, including websites and print materials. |
|
