| 2005-2007
With plans to broaden both service and donor bases, NCIA understood the necessity of evaluating its current print and online presence. Included in this was the desire to develop a new logo and tagline that better represented the heart of the organization and its commitment to its clients and the community.
Research + Analysis Included:
- Publications review and evaluation
- Comprehensive evaluation of current website
- Peer and competitor research and analysis
- Internal stakeholder interviews and focus groups
- Logo and tagline research and development
- Information architecture design
- Photography management and art direction
- Final design of logo, website, stationery and publications
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