In an effort to increase alumni giving, the School of Nursing requested a direct mail solicitation that invited contributions on behalf of well-respected faculty members. Expanding upon this concept, the piece asked alumni to remember their own inspirations for entering the nursing profession while providing the motivational spark for nurses of the future. The final product incorporated the school’s color palette to help give consistency to photography of varying quality and at the same time, provided recipients with a keepsake piece by printing a motivational quote on the back.